Travel agents attitudes towards automation and the delivery of service
Identifieur interne : 003430 ( Main/Exploration ); précédent : 003429; suivant : 003431Travel agents attitudes towards automation and the delivery of service
Auteurs : Shengliang Deng ; Rob Lawson ; Luiz Moutinho [Royaume-Uni]Source :
- Asia Pacific Journal of Marketing and Logistics [ 1355-5855 ] ; 2000-12-01.
Abstract
Presents an exploratory study on travel agents attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups of agents whose attitudes towards automation differ quite substantially and that these attitudes are related not so much to current use of technology but more to perceived future usage.
Url:
DOI: 10.1108/13555850010764677
Affiliations:
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